Before/After: How This Dental Practice Went From 0 to 3 AI Mentions in 60 Days

When this dental practice in the 14th arrondissement contacted us, it was completely invisible on ChatGPT, Perplexity, and Google AI Overview. Its GEO score: 12 out of 100. Sixty days later, it appeared in 3 AI responses out of the 7 queries tested, with a score of 54/100.

This article details the exact actions, week by week, that produced this result. No theory, no vague promises — only what was done and what changed.

Note: The practice name has been changed to respect client confidentiality. All figures and results are real.

The Starting Point: A Good Practice, Invisible Online

Cabinet Dentaire Alesia (name changed) is a three-practitioner dental practice located in the 14th arrondissement of Paris, near the Place Denfert-Rochereau. Open since 2018, it offers general dentistry, implantology, adult orthodontics, and cosmetic dentistry.

On paper, it’s a good practice. In practice, it was virtually invisible to AI systems.

The Initial Audit (Day 0)

Here’s what our GEO audit revealed.

Google Business Profile listing: The listing was claimed but largely incomplete. The description was 180 characters (out of a possible 750) and mentioned neither the arrondissement, nor the specialties, nor any local landmark. Only the primary category “Dentist” was selected, with no secondary category. No services were listed individually. 6 photos dated from the 2018 opening — no recent photos. The last Google post was 14 months old. The Q&A section was empty.

Google reviews: 47 reviews, average rating of 4.6 stars. The most recent review was 3 months old. Out of 47 reviews, only 4 mentioned a specific service (implant, cleaning). The other 43 were of the “Great practice” or “I recommend” type. Practice response rate: 12% (6 out of 47 reviews had received a response).

Website: The practice had a basic but functional WordPress site. No Schema.org structured data. Service pages existed but each contained less than 200 words of content. No FAQ page.

Multi-platform presence: Google Business + Doctolib (partial profile) + website. Absent from PagesJaunes, the Dental Board directory, and any other directory. NAP inconsistency detected: the phone number on Doctolib differed from the one on Google (old landline not updated).

AI visibility (7 queries tested on 3 platforms): No mention on ChatGPT (0/7). No mention on Perplexity (0/7). No mention in Google AI Overview (0/7). The practice appeared in zero AI responses, regardless of query wording.

Initial GEO score: 12/100.

Weeks 1-2: The Foundations

The first two weeks were dedicated to fixing the basics — everything that prevented AI systems from having reliable and complete information about the practice.

Actions Taken

Complete overhaul of the Google Business listing. New 738-character description mentioning the 14th arrondissement, proximity to Denfert-Rochereau and the Alesia metro station, specialties (implantology, adult orthodontics, cosmetic dentistry), equipment (3D scanner, CEREC), and a call to action toward Doctolib. Added 3 secondary categories: “Dental surgeon,” “Orthodontist,” “Emergency dental service.” Created the complete service list (14 services listed individually). Updated hours with addition of Saturday morning. Added Doctolib booking link. Activated all relevant attributes (wheelchair accessible, languages spoken, card payment accepted).

Photo session at the practice. 25 new professional photos: facade, signage, waiting room, three treatment chairs, 3D scanner, sterilization room, team photo, individual portraits of the three practitioners. Photos renamed with descriptive terms before upload.

NAP inconsistency correction. Updated the phone number on Doctolib to match the Google number. Verified that the address was formatted identically on both platforms.

Registration on missing platforms. Created the PagesJaunes listing with information identical to Google. Verified presence on the Dental Board directory and updated information.

Result at Day 14

No measurable change in AI visibility yet — which is normal. Foundations don’t produce instant results. But the Google listing saw an immediate increase in impressions (+35% in 2 weeks) and clicks to Doctolib (+22%), confirming that listing completeness has a direct impact on patient behavior.

Weeks 3-4: Reviews and Content

The second phase focused on the two levers most strongly correlated with AI visibility in our study of 50 practices: reviews and content.

Actions Taken

Launch of the review campaign. Installed a QR code at reception pointing to the Google review form. Trained the front desk staff with the review request script (request after every successful treatment, suggestion to mention the treatment received). Sent a follow-up SMS at day 2 for patients who received a major treatment (implant, orthodontics, whitening).

Review results over weeks 3-4: 14 new reviews in 2 weeks. Average rating of new reviews: 4.9 stars. 9 of the 14 reviews mentioned a specific service (“dental implant,” “cleaning,” “whitening,” “Invisalign orthodontics”). The practice responded to every review within 24 hours, and caught up on the 41 previously unanswered reviews.

First Google Business post cadence. Published 4 posts in 2 weeks, alternating between service-focused (“Dental implants at Cabinet Alesia — Paris 14th, Denfert-Rochereau metro”) and educational (“How long does Invisalign treatment take? Our orthodontist answers”). Each post contained a keyword, the neighborhood, and a call to action toward Doctolib.

Website content enrichment. Rewrote service pages with richer content (400-600 words per page instead of 200). Created a FAQ page with 15 frequently asked questions about dental care. Added the FAQs to the Q&A section of the Google Business listing.

Result at Day 28

First AI appearance detected. During our weekly test, the practice appeared in a Perplexity response for the query “dentist implant Paris 14th.” Perplexity cited Doctolib as a source and mentioned the practice’s Google rating. This was the first AI mention — an encouraging signal, but still isolated.

GEO score at Day 28: 29/100 (up from 12 at the start).

Weeks 5-6: Schema and Acceleration

The third phase introduced the technical lever and intensified the actions from previous phases.

Actions Taken

Schema.org implementation on the website. We provided the practice’s webmaster with the complete JSON-LD code to integrate: Dentist schema with all practice information, Person schema for each practitioner, FAQPage schema for the 15 questions and answers, BreadcrumbList schema for the navigation structure. Implementation took the webmaster 2 hours. Validation with Google’s Rich Results Test: 0 errors.

Continued review campaign. 11 new reviews over weeks 5-6. Cumulative total since the start: 25 new reviews in 6 weeks. The overall practice rating went from 4.6 to 4.7 stars, and most importantly, the volume of reviews mentioning specific services had increased considerably.

Doctolib profile enrichment. Added a complete description, practice photos, and the detailed list of each practitioner’s specialties. The profile went from a minimal listing to a comprehensive profile.

Google post cadence maintained. 4 additional posts published, with a mix of services and seasonal content (“Back to school: the right time for a complete dental check-up — Cabinet Alesia, Paris 14th”).

Result at Day 42

Second AI mention. The practice now appears on Perplexity for 2 queries (“dentist implant Paris 14th” and “recommended dental practice Denfert-Rochereau”). Both mentions cite Google Reviews and Doctolib as sources.

On ChatGPT, the practice doesn’t yet appear in generic recommendations (“best dentist 14th”) but does appear when asked about the practice by name (“what do you know about Cabinet Dentaire Alesia?”) — a sign that ChatGPT has started indexing the information.

GEO score at Day 42: 41/100.

Weeks 7-8: The Breakthrough

Actions Taken

The same actions as previous weeks, maintained at cruising speed. 9 new reviews. 4 Google posts. 2 new photos. The process was now routine — the front desk staff asked for reviews systematically, the practice published posts on Monday mornings, and review responses were handled every Wednesday.

Result at Day 60

The breakthrough. During the AI visibility test at Day 60, the practice appeared in 3 AI responses out of the 7 queries tested.

On Perplexity: cited for “dentist implant Paris 14th,” “recommended dental practice Denfert-Rochereau,” and “orthodontist Paris 14th reviews.” Sources cited: Doctolib and Google Reviews. Information accurate (address, specialties, rating).

On ChatGPT: cited for “dental implant dentist Paris 14th recommendation.” Mentioned in 2nd position after a longer-established competitor in the arrondissement. Information cited: specialties, Google rating, metro proximity.

On Google AI Overview: not yet cited in a dedicated AI Overview, but the practice had risen to 2nd position in the Map Pack for “dentist Paris 14th,” significantly increasing the probability of future inclusion in Google’s AI responses.

GEO score at Day 60: 54/100 (up from 12 at the start).

The Numbers Summary

Here is the complete evolution of key indicators over 60 days.

GEO score: 12 -> 54 (+42 points). AI mentions: 0 out of 21 tests -> 3 out of 21 tests. Google reviews: 47 -> 81 (+34 reviews in 60 days). Google rating: 4.6 -> 4.7. Reviews mentioning a specific service: 4 -> 37. Review response rate: 12% -> 100%. Google Business posts: 0 in 14 months -> 12 in 60 days. Google photos: 6 (old) -> 31 (including 25 recent). Platforms with consistent presence: 2 -> 5. Schema.org on website: absent -> 4 types implemented.

What Had the Most Impact

If we had to isolate the three actions that had the greatest impact on going from 12 to 54:

First lever: recent and specific reviews. This is the strongest correlation. The moment reviews mentioning “dental implant” reached a critical mass (15+) coincided with the practice appearing in implant-related queries. AI systems literally use keywords from reviews to decide the relevance of a business to a query.

Second lever: Google Business + Doctolib completeness. These two platforms are the most consulted sources by AI for dental queries in Paris. Going from an incomplete profile to a comprehensive one on both was the foundation for all progress.

Third lever: Schema.org. The Schema implementation between weeks 5 and 6 coincided with an acceleration in visibility. Correlation doesn’t mean causation, but the data is consistent with studies showing that Schema multiplies AI citations by 2 to 3 times.

What Has NOT Worked Yet

At Day 60, the practice remains invisible on ChatGPT for generic queries (“best dentist 14th”). ChatGPT is the most difficult of the three platforms to penetrate for a local business, as it explores a massive number of sources and changes its recommendations frequently. International data shows that only 1.2% of local businesses are recommended by ChatGPT.

Progress continues. The goal at Day 120 is to reach a GEO score of 65+ and obtain at least one recurring mention on ChatGPT.

What This Means for Your Practice

This case illustrates several important realities.

Results take time but are progressive. The first two weeks produced no visible AI results. The first mention arrived at Day 28. The breakthrough at Day 60. It’s an investment that builds week by week, not a switch you flip.

The actions are accessible. None of the actions taken require an advertising budget, advanced technical skills, or expensive software. The bulk of the work is online profile management and review collection — things any practice can do.

The cumulative advantage is real. The practice continues to progress because each new review, each new post, each freshness signal strengthens its position. A competitor starting from zero today would need 60 days to catch up — during which Cabinet Alesia will have progressed further still.

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Want to see the same results for your practice? Eddie Miller Agency offers a free GEO audit followed by structured support to go from AI invisibility to recommendation. [Request my free GEO audit ->]

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FAQ — Going From 0 to Visible on AI

Are these results guaranteed for every practice?

Results vary depending on the neighborhood (local competitiveness), the initial state of your online presence, and above all the regularity of execution. What remains constant is that practices that carry out these actions see a measurable improvement in their GEO score. The magnitude and speed depend on context.

Do I absolutely need a website to get AI mentions?

No, but not having one is a handicap. Cabinet Alesia had a website, which enabled Schema.org implementation. Without a site, the levers are limited to Google Business, Doctolib, and directories — which is sufficient for Perplexity and Google AI, but more difficult for ChatGPT, which values source diversity.

What budget was required?

The only technical cost was the Schema implementation by the webmaster (approximately $300). The photo session was done by a team member with a recent smartphone. Google Business posts and review responses were handled internally. The main investment is time: approximately 2 to 3 hours per week for all actions combined.

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